Full Form of SEO is Search Engine Optimization and it is the process of making a website visible on search engines like Google , Bing , Yahoo , DuckDuckGo , Baidu , Yandex Search , Ecosia , AOL , Startpage , Naver ,   Youtube , Ask.com , CCSearch , Amazon and more . SEO helps in Ranking in (SERPs) and attract more organic traffic in a website . Inshort SEO is backbone of Website .